Custom software in Malvern
Malvern is the Hot Spring County seat and a quieter market than Hot Springs proper. Less competition, lower digital saturation, more upside per dollar spent on SEO. Local businesses that show up on Google here tend to have the page-one results to themselves.
Most small businesses lose a few hours a week to a process that should be automated. A spreadsheet that gets emailed back and forth. A scheduling problem that requires three phone calls. A report that one person hand-builds every Friday. Custom software is the layer that makes that go away.
I am Marcus Dycus, a senior software engineer at Hapax. I help build the AI platform deployed inside more than twenty financial institutions, from $250M credit unions to $90B banks. The same care that builds bank-grade software builds tools that save your manager four hours a week.
Custom software is the most involved service on this page and the one with the highest return. It also has the longest sales cycle. We start with a free conversation and a small scoped pilot, not an open-ended commitment.
- Owners watching their best people waste time on repetitive work
- Service businesses that need scheduling, dispatching, or routing tools
- Anyone whose growth is stuck on a manual process
- Businesses replacing an off-the-shelf product that does not fit how they actually work
- Discovery and scoping. We map the workflow that is broken and what good looks like.
- Pilot project. Small, real, in production. Either it pays for itself or you walk away.
- Production build with full source code ownership
- Hosting and infrastructure setup
- Direct line to me for support and changes
- Integration with the tools you already use (QuickBooks, ServiceTitan, Stripe, Twilio, HubSpot)
- Documentation and training for your team
- 01
Free conversation
We talk about the workflow.
- 02
Scoped pilot
Two to four weeks, fixed price, real working software at the end.
- 03
Iterate or expand
If the pilot earns its keep, we expand. If not, you have working software for the small problem and we part on good terms.
- 04
Production rollout
Full system, full ownership, ongoing support if you want it.
- What kinds of software do you build?
- Internal tools, web applications, automations, integrations, mobile apps when warranted, AI features when they actually help.
- Can you connect to my existing tools?
- Yes. I have integrated with QuickBooks, ServiceTitan, Stripe, Twilio, HubSpot, custom databases, and a long list of other things.
- How is this different from hiring a contractor on Upwork?
- I do this work full time at a senior level, I am here in Arkansas, and I am the same person from scoping through launch to support. No handoffs.
- What is the smallest project you take?
- A one or two week pilot. If a project is smaller than that, you probably do not need custom software yet.
- Do I own the code?
- Yes. Source code is yours. You can hire anyone you want to maintain it later.
- Do you do AI features?
- Yes. AI features are a specialty. They should solve a real problem, not be a buzzword bolt-on.
Malvern is one of 8 central Arkansas markets I work in. The same custom software approach applies across all of them, with local context shaping the specifics.
Service
Website design
Sites that load fast, rank for local searches, and stay easy to update.
Service
Website redesign
Take what works on your existing site, replace what does not, ship a faster and cleaner version.
Service
Website care plan
Monthly retainer for the things every site needs and most owners forget about.
Service
SEO
Show up when somebody nearby searches for what you sell. No tricks, no spam.
Tell me about the workflow. The conversation is free.
Or email marcus.dycus@gmail.com