The Injury Avengers

This was a custom engagement, shaped around one attorney rather than dropped into a template. The firm is Kissire Law Group. The market-facing brand is The Injury Avengers, which was a deliberate call for a solo practice, because a standard last-name law firm disappears into a Google results list and a memorable brand does not. The direction for the red-and-black visual language was set at the start of our engagement.

Everything I built was custom. The original wireframe, a custom classic WordPress theme developed in LocalWP, and a deploy workflow designed for a small firm that did not want to live on a retainer. The deploy path is a two-way lftp mirror against GoDaddy shared hosting, because that is what shared hosting gives you. The less obvious piece is the handoff. Rather than keeping the firm dependent on me for every copy change, I set them up to drive their own content iterations through Claude Code against the theme, with the lftp mirror steps wired into the same workflow so deploys stay deterministic even when I am not the one running them.

The site you see on theinjuryavengers.com today is the product of that handoff doing what it was supposed to do. The firm has expanded its practice-area coverage, added case results, added associate attorney Ana Dominguez, and accumulated Fort Worth Magazine Top Attorney recognition, all on top of the theme and workflow I delivered. The engineering story here is the one-of-one engagement and the handoff pattern. The ongoing marketing output on the live site is the client's own work.